John Hancock Vitality

Life insurance is really just taking bets on your death. Not exactly a high-engagement proposition. But John Hancock Vitality is different. It rewards you for staying alive by doing healthy stuff like exercising and eating well. So every work out at the gym or check out at the Whole Foods is technically life insurance. And that’s how we sold it.

“Drive”

“What is it?”

“Super Heated”

“The Latest” (w/custom-designed campaign shoe)

“Juice”